The project involved setting up an internal newsletter for the department using Mailchimp to provide monthly updates. The goal was to streamline communication and keep the remote team across South America, Asia, Australia and New Zealand informed about key developments.
I personally set up the Mailchimp platform, designed a user-friendly newsletter template, and established an automated distribution system. I also managed the content creation process, including writing, scheduling, and monitoring performance metrics.
The newsletter achieved an open rate of over 75% and significantly improved internal communication.
Using Bitly, I tracked click rates on updates, providing valuable insights into engagement and content effectiveness.
"The newsletter has significantly improved our internal communication and engagement. It's a valuable resource that keeps everyone in the loop." - Engineering team