About the Project:

The project was to rebrand the credential platform 'A to B’. The goal was to align the platform’s branding with organisation overarching corporate identity and enhance user engagement by creating a more cohesive and recognizable brand.

Our Process / What We Did:

• As the Business Analyst of the project, I played a crucial role in understanding stakeholder requirements, and preparing the initiative for launch
• My responsibilities included creating detailed project documentation (requirement gatherings), defining the scope of work, kick-off ceremony and coordinating with cross-functional teams, including marketing, design, and development.ant.

Deliverables:

• We collaborate with multiple teams to prepare for comprehensive rebranding strategy that included a new logo, updated website design, and revised user interface elements.
• We also developed a communication plan to inform existing users of the rebrand and its benefits, ensuring a smooth transition.

Results:

The rebranding led to a positive increase in user engagement, platform visits, and user sign-ups shortly after the new name was introduced. The refreshed branding established a stronger market presence and enhanced the overall user experience, leading to improved user retention and satisfaction

What the Team Said:

"Wawa’s contribution met our expectations, even though she was new to the team! She supported the team with a comprehensive approach, and her attention to detail made the initiative launch seamless and effective.” - Senior Business Analyst

"Wawa has added a positive energy to the team by being always engaging and leading the conversation. She is also very open to challenges that our team encountered and offering constructive feedbacks to the team. She is not shy in helping the team get engaged and organized, shown by her attitude to lead rituals, discussion and willingness to learn.” - Senior UX Designer